“The easiest, surest way to improve the overall health of Americans is for us to adjust our eating habits. We’re not talking about a diet. It’s a change in focus, away from the twentieth-century style of eating and back to something saner, more traditional, and less manufactured….It would be unprofitable – for Big Food at least – if we moved our eating habits in the right direction. But not only would profits fall if we ate a moderate diet of wholesome foods; so, too, would the rates of lifestyle diseases, global warming, our collective weight, antibiotic use, environmental damage, and cruelty to livestock. What’s stopping this move, largely, is inertia, habit, a lack of good information, and a drive to maintain the status quo by the people who profit from it. But maintaining the status quo is insane. “
— Mark Bittman, ‘Food Matters: A Guide to Conscious Eating,’ (Simon & Schuster), www.foodtimes.com
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